Implications of a nutrition driven food policy for the countryside

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Award: RES-224-25-0073
Policy and Practice Note
Impact Statement
PI: Bruce Traill, School of Agriculture, Policy and Development, University of Reading
Dates: 31/03/2005 - 31/10/2009
 
Healthy eating is the mantra of the moment. How could we enhance the nutritional qualities of the food we eat, and what would the effect of that be for the countryside? Does the type of pasture cattle graze on affect the fats in their meat? Does growing soft fruit and salad crops under new ultra-violet transparent film enhance the levels of anti-oxidants that can reduce cancer? And what might be the consumer demand for such products. Explore the qualitative and quantitative data investigating these issues.

Data created

Land use valuation choice survey
Choice modelling response data: socio-economic and demographic data and associated choice response.

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Data type: Quantitative
Data format: SPSS;ASCII
Sample size: 500 respondents
Country: United Kingdom
Status: Data released
Flavonoid composition and growth analysis of soft fruit and lettuce
Investigation of the effect of novel types of plastic films (with different transparency to ultraviolet radiation) on the healthy properties of a range of soft fruit (strawberries, raspberries, blueberries) as well as red-leaf lettuce grown under polytunnels. These novel types of plastic films were expected to enhance the levels of beneficial phytochemicals in fruits and vegetables and therefore could potentially increase the contribution of fruits and vegetables to the health of the nation. In addition to changes in the phytochemical composition of the crops, the different plastic films had other effects on the crops such as yield and cropping patterns in the context of scheduling production.

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Data type: Quantitative
Data format: MS Excel
Sample size: 7 polytunnels, 3 plastic films, 3 repetitions
Country: United Kingdom
Status: Data released
Fatty acids content of biodiverse forage
Effect of site, harvest time and conservation as silage and hay on the fatty acid profiles of a series of candidate biodiverse plant species; availability of polyunsaturated fatty acids for absorption by ruminants and beneficial impact of forage biodiversity on the fatty acid composition of lamb meat.

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Data type: Quantitative
Data format: MS Excel
Sample size: 13 plant species
Country: United Kingdom
Status: Data released
Willingness-to-pay for local foods survey
Questionnaire survey on consumers' willingness to pay for local versus non-local foods.

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Data type: Quantitative
Data format: SPSS;ASCII
Sample size: 222 respondents
Country: United Kingdom
Status: Data released

Publications and outputs

Report (21)
Production and nutritional assessment of phytochemical-rich soft fruit and lettuce - final report
N Battey; P Hadley; P Garcia-Macias; A Wagstaffe; JA Lovegrove; M Ordidge; M Gordon; P John; E Vysini
20/11/2008

Assessment of impacts of land use change on biodiversity, landscape and the rural environment
J. Tzanopoulos; S. Mortimer
23/07/2007

Full research report
W. Traill
04/03/2009

Attitudes and behaviour towards healthy eating : focus groups
LT Butler; S.A. Chambers; WB Traill; A.E. Lobb
23/07/2007

Phytochemical-rich soft fruit and lettuce : summary of approach and research results in year 2 (May 2006 to April 2007)
N. Battey; P. John; P. Hadley; Eleni Vysini; Matthew Ordidge; M. Gordon; P. Garcia Macias; J.A. Lovegrove; Alexandra Wagstaffe
20/11/2008

Theory based healthy eating interventions - part 1 : main text and references
H.J. Baker; S.A. Chambers; L.T. Butler
20/11/2008

Consumers" willingness to pay for functional agricultural foods
M.H. Arnoult; W.B. Traill; S.A. Chambers; A.H. Lobb; R. Tiffin
23/07/2007

Extensive ruminant production systems for healthy fatty acid profiles : summary of approach and research results in year 2
E. Deaville; D.I. Givens; K.E. Kliem
23/07/2007

Willingness to pay for, and consumers" attitudes to, local, national and imported foods : a UK survey
AE Lobb; MH Arnoult; SA Chambers
17/07/2006

Attitutudes and behaviour towards functional foods : focus groups
S.A. Chambers; D.T. Mortimer; A.E. Lobb
20/11/2008

Food consumption changes in the UK under compliance with dietary guidelines
M.H. Arnoult
17/07/2006

Annual report I (May 2005 to April 2006) : phytochemical-rich soft fruit and lettuce : summary of approach and research results in year 1
N Battey; E Vysini; P John; M Gordon; P Garcia-Macias; JA Lovegrove; P Hadley; M Ordidge; A Wagstaffe
10/07/2006

This document has been superceded: Econometric models of nutrient demand
M.H. Arnoult; J. Tiffin
20/11/2008

Implications of a nutrition driven food policy for the countryside
A. Liddon
19/08/2009

UK focus group evidence : consumer attitudes to local, national and imported foods
AE Lobb; KN Harvey; LT Butler
17/07/2006

Theory based healthy eating interventions - part 2 : appendices
H.J. Baker; S.A. Chambers; L.T. Butler
20/11/2008

Extensive ruminant production systems for healthy fatty acid profiles
E.R. Deaville; K.E. Kliem; D.I. Givens
20/11/2008

Models of nutrient demand, tax policy and public health impact
M.H. Arnoult; W.B. Traill; R. Tiffin
20/11/2008

Annual report I (May 2005 to April 2006) : extensive ruminant production systems for healthy fatty acid profiles: summary of approach and research results in year 1
ER Deaville; DI Givens; R Morgan; KE Kliem
10/07/2006

Predicting healthy eating behaviour
S.A. Chambers; L. Butler; A.E. Lobb; W.B. Traill
20/11/2008

Modelling the impact of different policy scenarios on farm business management, land use and rural employment
P.J. Jones; R.B. Tranter
23/07/2007

Conference paper (2)
Implications of a nutrition driven food policy for land use and the rural environment
B. Traill
30/06/2009

Do biodiverse pastures have the potential to improve the fatty acid profile of ruminant meat?
KE Kliem; ER Deaville; DI Givens; R Morgan
15/03/2011

Article (12)
The role of meat as a source of n-3 polyunsaturated fatty acids in the human diet
D.I. Givens; K.E. Kliem; R.A. Gibbs
30/06/2009

Food choice in an interdisciplinary context
R. Tiffin; S. Mortimer; W.B. Traill
30/06/2009

The potential for competitive and healthy food chains of benefit to the countryside
W. Bruce Traill; Eddie R. Deaville; Michael H. Gordon; Stephanie A. Chambers; Matthieu H.P. Arnoult; Philip John; Philip J. Jones; Kirsty E. Kliem; Simon R. Mortimer; J. Richard Tiffin
15/03/2011

Animal nutrition and lipids in animal products
D.I. Givens
30/06/2009

Modelling the likely impact of healthy eating guidelines on agricultural production and land use in England and Wales
M.H. Arnoult; J. Tzanopoulos; R.B. Tranter; P.J. Jones; J.R. Tiffin; W.B. Traill
15/03/2011

Phenolic contents of lettuce, strawberry, raspberry, and blueberry crops cultivated under plastic films varying in ultraviolet transparency
Matthew Ordidge; Philip John; Alexandra Wagstaffe; Paul Hadley; Michael H. Gordon; Nicholas H. Battey; Julie A. Lovegrove; Paulina García-Macías; Eleni Vysini
15/03/2011

The demand for a healthy diet : estimating the almost ideal demand system with infrequency of purchase
Richard Tiffin; Matthieu Arnoult
15/03/2011

The influence of age and gender on food choice : a focus group exploration
Stephanie Chambers; W. Bruce Traill; Alexandra Lobb; Laurie T. Butler
15/03/2011

Changes in the flavonoid and phenolic acid content and antioxidant activity of red leaf lettuce (cv. Lollo Rosso) due to cultivation under plastic films varying in ultraviolet transparency
P. Garcia-Macias; M.H. Gordon; E. Vysini; N.H. Battey; A. Wagstaffe; J.A. Lovegrove; P. John; P. Hadley; M. Ordidge; S. Waroonphan
30/06/2009

An RCT study to evaluate a targeted, theory driven healthy eating leaflet
Holly J. Baker; W. Bruce Traill; Alexandra E. Lobb; Georgia Herbert; Stephanie A. Chambers; Laurie T. Butler
15/03/2011

The public health impacts of a fat tax
R. Tiffin; M. Arnoult
15/03/2011

Local, national and imported foods : a qualitative study
S. Chambers; K. Harvey; W.B. Traill; L. Butler; A. Lobb
30/06/2009

Research summary (2)
Non-technical summary
W. Traill; P. Hadley; J. Lovegrove; R. Tranter; K. Tuohy; M. Mazzochi; I. Mueller-Harvey; M. Gordon; S. Mortimer; P. John; R. Triffin; P. Jones; N. Batty; D. Givens; C. Williams
04/03/2009

Non-technical summary

04/03/2009

(1)
Implications of a nutrition-driven food policy for the countryside, 2005-2008
I. Givens; R. Tiffin; B. Trail; M. Gordon; P. John; S. Mortimer
27/09/2009